13 Actionable Google My Business Optimization Strategies

Claim Your Google My Business Profile

A lady with a vase of flowers beside the smartphone showing Google Business
Google Business Profile

Complete Your Google My Business Account Registration

Get Verified ASAP

Accurate Business Information

Choose Your Business Categories

  • Click Edit to change the primary category.
  • To add another category, click “Add another category,” then select the category you want to add.
  • After you make your changes, click apply.

Use Relevant Attributes for Effective Google My Business Optimization

  • Select the ‘Info’ option on the left-hand side column,
  • Mark off applicable attributes under services,
  • Add some more attributes that describe your business.

Write an Engaging “From the Business” Description

  • Open your Google My Business dashboard,
  • Click on Info on the left-hand side column,
  • Click on the pencil icon next to this field.
  • A text box will appear where you can enter your business description.
  • Once you’ve entered your description, select “Apply.”

Frequently Publish Google Posts

  • Offers
  • Products
  • What’s New
  • Events
  • And lately, COVID-19 Updates where you can inform customers about any changes to your business due to the Pandemic.

Frequently Publish Google Posts

  • Open your Google My Business dashboard and click the Add Photo button,
  • Select the type of photo you’re uploading, you can also select the video option if you want to post a video,
  • Choose the photo/video you would like to upload from your local device or google drive and then tap “Upload.”

Answer Their Questions

  • Sign in to the Google accounts associated with your GMB account,
  • Navigate to the questions you want to answer,
  • Type the answer and click “Answer” to post the answer.

Collect and Respond to Reviews

Add Your Products and/or Services

  • Navigate to the ‘Products” tab
  • Click on Add Products,
  • Add product pictures,
  • Select the product category or create a new product category,
  • Add other necessary product information, including product price and description. You can also add direct links to where customers can easily purchase products using the “Add a button” function, make sure not to use dead or incorrect links,
  • Click “Save” to add a service;
  • Navigate to the “Services” tab,
  • Click on the service category to edit details or create a new custom service rendered by your business,
  • Add the pricing information
  • Add the service description and then Save.

Set Up Messaging

Maintain Your Business Profile Effectiveness

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