13 Actionable Google My Business Optimization Strategies

Claim Your Google My Business Profile

If your brand hasn’t claimed a Google My Business profile yet, then what are you waiting for?

A lady with a vase of flowers beside the smartphone showing Google Business
Google Business Profile

Complete Your Google My Business Account Registration

After claiming your Google My Business Profile, the next step for your brand’s GMB optimization is completing every section to update your profile.

Get Verified ASAP

Verification is a simple process of requesting Google to send a postcard to the address you have listed and inputting the code they mail you to validate your address.

Accurate Business Information

Did you know that local mentions of your business on the web are a key GMB SEO factor for improving your Google My Business rankings?

Choose Your Business Categories

Using the right business category improves your Google My Business optimization and your brand’s digital visibility in Google Search and Maps.

  • To add another category, click “Add another category,” then select the category you want to add.
  • After you make your changes, click apply.

Use Relevant Attributes for Effective Google My Business Optimization

Let your customers know the details about your business by selecting various attributes available.

  • Mark off applicable attributes under services,
  • Add some more attributes that describe your business.

Write an Engaging “From the Business” Description

The “From the Business” section allows you to write a brief description of your business. This section is only 750 characters long, so be as clear and concise as possible.

  • Click on Info on the left-hand side column,
  • Click on the pencil icon next to this field.
  • A text box will appear where you can enter your business description.
  • Once you’ve entered your description, select “Apply.”

Frequently Publish Google Posts

Google My Business posts are short and simple updates for communicating with people who are already actively searching for business information like yours.

  • Products
  • What’s New
  • Events
  • And lately, COVID-19 Updates where you can inform customers about any changes to your business due to the Pandemic.

Frequently Publish Google Posts

Uploading new photos of your business, products, and services means you’re very active with your profile, improving your Google My Business ranking.

  • Select the type of photo you’re uploading, you can also select the video option if you want to post a video,
  • Choose the photo/video you would like to upload from your local device or google drive and then tap “Upload.”

Answer Their Questions

Customers searching for local businesses on Google usually have questions they would like to find online before contacting the business.

  • Navigate to the questions you want to answer,
  • Type the answer and click “Answer” to post the answer.

Collect and Respond to Reviews

Reviews on Google significantly influence prospective customers’ way of thinking about your business as 90% of people read reviews before making a purchase.

Add Your Products and/or Services

When people come across your business profile on Google, you want to inform them and keep them engaged. Listing the products/services you offer is an excellent way to do this. It also improves your Google My Business ranking as you have more relevant information on your profile.

  • Click on Add Products,
  • Add product pictures,
  • Select the product category or create a new product category,
  • Add other necessary product information, including product price and description. You can also add direct links to where customers can easily purchase products using the “Add a button” function, make sure not to use dead or incorrect links,
  • Click “Save” to add a service;
  • Navigate to the “Services” tab,
  • Click on the service category to edit details or create a new custom service rendered by your business,
  • Add the pricing information
  • Add the service description and then Save.

Set Up Messaging

Messaging allows customers to directly reach out to you from your GMB profile to ask any questions. By responding in a timely fashion you can win customers and sales real time.

Maintain Your Business Profile Effectiveness

A good Google My Business Optimization service does not end with just all the strategies above.

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