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When you start a business online, user experience (UX) should be among your first considerations.

Postmodern consumers are used to world-class design, and companies are forced to build a better mousetrap to compete for attention. If you fail to embrace user experience marketing, you may lose to competitors who do.

At the beginning of the digital revolution, in the dark ages of digital user experience, the user’s fate was in the hands of the few. People who used computers were subjugated by cold command lines and user-unfriendly environments created by software engineers. User error and frustration ensued daily.

Some people…

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